For as long as I have been writing about cars, Acura, the move-up division of Honda, has been struggling to create an identity for itself.
Part of the problem is its positioning. Unlike Lexus and Infiniti, Acura was never conceived as a full-bore attack on the German luxury carmakers, but rather a step up for Honda buyers. So while Acura markets cars in small, medium, and large sizes, just like the MORE
Oct 30, 2009 11:06 AM ET
Do you think the recession is over, and are you ready to start spending again? Post your thoughts here and see follow-up responses from C-Suite editor, Geoff Colvin.
Oct 15, 2009 9:22 AM ET
In my experience, all proper German cars come in two colors: silver and black. There is a reason for this, as there is in all things German. These colors denote a seriousness of purpose, obliviousness to fashion, and a sticker price that takes your breath away.
But when I asked Mercedes to review an example of its new E-class line, the car I received was not silver or black but red MORE
Oct 7, 2009 11:37 AM ET
If General Motors is able to convince the world that it can build cars that people actually want to buy, it has to start with the new models it launches over the next several months. Taxpayers, customers, and journalists all will be watching carefully.
In a sense, the attention is unfair. These are Rick Wagoner cars, planned and developed three years ago under the former CEO. Fritz Henderson cars won't be MORE
Oct 2, 2009 11:05 AM ET
Given your experience of public education, what should we do to fix America's schools? Post your thoughts here and see follow-up responses from C-Suite editor, Geoff Colvin.
Oct 1, 2009 7:26 AM ET
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