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November 12, 2009, 8:00 am

Talkback: Sustainable future

By Jennifer Lai

How important is it to you that companies embrace sustainability in their operations or in the products they offer? Would you be willing to pay more for eco-friendly products, and has the recession influenced your views on the matter?

Post your thoughts here and see follow-up responses from C-Suite editor, Geoff Colvin.

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I am willing to pay for value. When I review my business partners of my family purchases, I look for the value proposition. The worst thing you can do is give the consumer the feeling that they are being gouged as has happend with the food industry. Good value and good for the earth can work together.

Posted By Dwight McLeod, M ount Vernon New York : November 13, 2009 10:29 am
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