Editor's note: Every week, Fortune.com publishes a favorite story from our magazine archives. This week, we turn to an article from the October, 1957 issue that examines Boeing's bid to rule civilian aviation with something entirely new: a jet.
America's first jet transport—the Boeing 707—will soon roll down the runway. For Boeing, the nation's top producer of bombers, the huge plane marks a new bid for leadership in a field long MORE Oct 30, 2011 12:04 PM ET
Our Weekly Read column features Fortune staffers' and contributors' takes on recently published books about the business world and beyond. We've invited the entire Fortune family -- from our writers and editors to our photo editors and designers -- to weigh in on books of their choosing based on their individual tastes or curiosities. In this installment, contributor Lawrence A. Armour reviews The Oxford Companion to Beer, an encyclopedia of MORE
Oct 28, 2011 8:00 AM ET
Just about everyone knows that the postal service needs a makeover. The real challenge is in pushing reform through the legislative system. By Sierra Jiminez
Oct 25, 2011 11:58 AM ET
FORTUNE -- We all know that Charlie Rose loves the iconic circular oak table on his PBS talk show. But who knew it would become the subject of a dispute among eight Republican presidential candidates? At their recent debate at Dartmouth College, Rose, who was moderating, wanted the candidates to sit at a giant-size replica of the table. It would mark the first time in a string of GOP debates MORE
Oct 24, 2011 5:00 AM ET
The failed public stock offering of Wall Street's last great partnership affords a rare look inside the amazingly profitable -- and secretive -- world of Goldman Sachs. By Bethany McLean and Andrew Serwer
Oct 23, 2011 9:30 AM ET
Our Weekly Read column features Fortune staffers' and contributors' takes on recently published books about the business world and beyond. We've invited the entire Fortune family -- from our writers and editors to our photo editors and designers -- to weigh in on books of their choosing based on their individual tastes or curiosities. In this installment, writer Katie Benner reviews The Asylum: The Renegades Who Hijacked the World's Oil Market, Leah McGrath Goodman's wilder-than-fiction MORE
Oct 21, 2011 1:14 PM ET
FORTUNE -- The Lacoste crocodile logo originated with a dead alligator. René Lacoste, the brand's founder and a tennis star circa 1925, was walking the streets of Boston when he became transfixed by an alligator-skin suitcase in a store window. The French Davis Cup team captain promised he would buy Lacoste the bag if he won an upcoming match. He didn't win, but the story and his fierce play earned MORE
Oct 18, 2011 5:00 AM ET
"The Movement" is diverse and confusing, which doesn't bother its members a bit. Its rioters and window breakers grab the headlines, but the silent thousands are working on spreading the word. By Charles Burck
Oct 16, 2011 9:30 AM ET
FORTUNE -- As the college football season kicks off, fans at Penn State University and Ohio State may notice the presence of Chesapeake Energy (CHK) ads. For some, the scoreboard signage at PSU, a campaign that started last year, will conjure up the brouhaha over the company's gas fracking operations in the nearby Marcellus Shale. "We've turned up our education efforts everywhere so people understand how we do what we MORE
Oct 14, 2011 5:00 AM ET
FORTUNE -- The 2011 Rugby World Cup is well underway, causing a major influx of tourists and dollars and bringing an estimated $654 million in revenue into New Zealand. The world's third-largest sporting event (after the Olympic Games and the FIFA World Cup), this year's contest will feature 20 teams in 13 venues on the home pitch of the world's most legendary and top-ranked team -- the All Blacks. --Alex MORE
Oct 14, 2011 5:00 AM ET
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