Massif's army chic for men
February 16, 2012: 5:00 AM ET
FORTUNE -- An Army outfitter that makes fire-resistant shirts for U.S. soldiers in Afghanistan is launching a clothing line with a different target market: urban weekend warriors. Massif, based in Ashland, Ore., made its first foray into high fashion in January, debuting 33 designs at the Pitti Uomo show in Florence. The clothes retain a buttoned-up military style, are loaded with utility pockets, and use fabrics that are stretchy, water resistant, moisture wicking, and anti-microbial (to minimize odor). Massif's blazers start at $425, and trousers run between $165 and $275 -- knife pocket included. --Anne VanderMey
This article is from the February 27, 2012 issue of Fortune.
