Don't mess with Darla (Fortune, 1997)

Editor's note: Each week we publish a great story from Fortune's archives. This week, the all-male Augusta National golf club finally invited some high power ladies to join -- former Secretary of State Condoleezza Rice and businesswoman Darla Moore, although Moore has never been a particularly avid golfer. She has, however, been a major player in the business world. Back in 1997, Fortune featured Moore as the "toughest babe in business." MORE

Steal bases, snag sponsors?

Billy Hamilton just broke the minor league record for stolen bases in one season. But still, it's the minor leagues. What kind of endorsement potential does he have?

By Daniel Roberts, reporter

FORTUNE -- For many sports fans, the last time they cared about a minor league baseball player was when Michael Jordan played for the Birmingham Barons in 1994. In the following years, other phenoms have been hyped before they hit MORE

Rise of the bots

Computer algorithms are in charge, and that's OK. A review of Automate This: How Algorithms Came to Rule Our World, by Christopher Steiner.

By Scott Cendrowski, writer-reporter

FORTUNE -- In the morning you wake up and check your Gmail, which is sorted for you courtesy of a proprietary Google (GOOG) bot. At lunchtime you read sports gossip on Deadspin, which deploys another set of proprietary algorithms to promote the most prolific MORE

Hyundai is still killing it

If you think the global recession has done anything to dull the South Korean automaker's ambition, think again. Hyundai still wants to rule the road -- and it looks like it just might.

By Doron Levin, contributor

FORTUNE -- Hyundai Motor Co. is bucking an uneven economic recovery in the U.S., deepening its foothold as rivals lose ground and have been forced to discount their vehicles.

The Hyundai success story has been years MORE