If you want a big, new market try reaching U.S. Hispanics (Fortune, 1988)

Editor's note: Every week, Fortune.com publishes a story from our magazine archives. This week, we turn to a 1988 feature about  the rise of Hispanic consumers and corporate America's efforts to market to this increasingly important group. As the outcome of Tuesday's U.S. presidential election has underscored, Hispanics aren't just on the radar of marketers.  They're a force in politics, having helped President Barack Obama get re-elected. Hispanics voted for Obama over MORE

Zen and the art of global domination

In Mastery, Robert Greene offers a roadmap to professional transcendence.

By John Capouya, contributor

FORTUNE -- "Low cunning'' has always struck me as a misnomer. In my biosphere, cunning is a vital, desirable attribute; whoever came up with that dismissive term obviously never scored the rewards of top-shelf deviousness.

Robert Greene's 2000 bestseller The 48 Laws of Power made clear there's a real and sophisticated art to scheming, climbing, and supremacy. Appropriately, MORE

Toyota's Camry is killing it again

After a rough couple of years, Toyota's earnings were reason for investors to cheer. Even better, its most important sedan is selling well.

By Doron Levin, contributor

FORTUNE -- Any doubts Toyota Motor Corp. is rebounding were erased by its latest earnings report, which arrived on top of large market-share gains in the U.S. That was cause for Toyota investors to cheer. Even better? Much of the gain was made possible by MORE

Supreme Court may raise hurdles to class actions again

'Class certification' might become more difficult because of an antitrust case against Comcast.

By Roger Parloff, senior editor

FORTUNE -- In a followup to its landmark class-action ruling in the Wal-Mart Stores v. Dukes case last year, the U.S. Supreme Court is hearing an antitrust case Monday in which it could, once again, raise the hurdles plaintiffs must vault before they can win "class certification"—i.e., the right to bring a case MORE

5 reasons to worry regardless who wins

An economy on four years of life-support has left a growing portion of the American labor market tired and anxious, seemingly sapped of initiative, embracing a new normal of limited horizons.

By Nina Easton, senior editor-at-large

FORTUNE -- In this uncertain presidential race, we can be certain that Tuesday night's victor will be proclaiming his own version of "Happy days are here again." But after the champagne and balloons and displays of MORE

Iger: Disney will "protect" Star Wars

Apprehensive Star Wars fans should take note of recent Disney history.

By Jennifer Reingold, senior editor

FORTUNE -- You've probably seen at least one of the memes related to the October 30th, $4.05 billion purchase of Lucasfilm by the Walt Disney Co. by now. Was it Mickey in Darth Vader's suit, saying "That Jedi Mind Trick Sh*T Really Does Work" on Tumblr? Peter Pan and Tink floating in silhouette in front of MORE