If there were ever a more important time to network, I can’t remember it. I’ve been to so many going-away parties in the last few weeks that I’m starting to wonder what I’m still doing here. People who thought they’d played it professionally safe — bankers, lawyers, significant others of bankers and lawyers — are suddenly finding themselves among the nation’s growing jobless. And even those who remain gainfully employed are hoarding their cash, certain they’ll be the next to go.

So we young people do what any sane person would do: We spin the old mental Rolodex. We note all the people who don’t hate us and might be of some use. And then we send messages that read something like this:

Hey, Person I Need!

Long time no talk! How are you?! Sorry I haven’t written you in 17 years — boy have I been busy — but here’s some contrived anecdote to show I’ve been thinking about you. Thought you’d like to hear these few random things that are going on with me, too. Oh, by the way, I was thinking you could hire me/refer me/help me in some other way I’ve been generous enough to dream up for you. And since I’m sure you’re dying to read my resume, it’s attached. Totally can’t wait to catch up!

Sincerely,

Most Transparent Jobseeker Ever

If that sounds extreme, believe me, it’s not. I have, in fact, received a number of notes not unlike this myself in recent weeks. And for the record, it isn’t that I wouldn’t be happy to help if I could. It’s just that the approach is so completely disingenuous that it’s actually detrimental to the person’s cause. (And we Yers tend to be more prone to it because of our sometime lack of social graces, the quick and familiar way we communicate, and the broad if not deep virtual networks we’re able to maintain.)

As understandable — and essential — as the urge to work one’s connections is in times like these, there’s still an art to doing it. It’s rooted in basic common sense and good manners, and it applies in every situation, whether you’re sending an e-mail, Facebook message, smoke signal, singing telegram, or (gasp) letter. So, in the interest of maintaining our networking dignity, here are a couple suggestions for reaching out the right way…

1. Be honest — no, really. It’s important that any networking note we write contains the usual niceties (a “hope you’re doing well,” and some punctuation, for example), but don’t overdo it. When we try too hard to be all “great”s and giggles — especially in an attempt to obscure the fact that we want something — it usually has just the opposite effect. Not only does it draw attention to our self-serving motives, it can also be fairly insulting to the intelligence of the recipient. Why not, instead, try telling the truth? “I know it’s been a long time,” you might say, “but I recently started looking for a new job and, since you’re one of the people who’s offered help in that arena over the years, I thought I’d check in.” (And if the person’s a legitimate friend, a light-hearted nod to the awkwardness often diffuses any tension: “I’m so sorry you’re only hearing from me now, when I need you, but I hope you won’t hold it against me forever.”) It’s nothing revolutionary, but with trust in short supply these days, a little sincerity goes a very long way.
2. Ask for advice, not a gig. It’s never really proper to ask for a job outright unless you’re in an actual interview. But with the job market in the state it is, and everyone worried about their own job, it’s particularly poor form right now. Some people may not even respond to you if they feel pressured to produce a possible job or broker an introduction, so focus your energy on seeking out good advice, insights, and resources. If, for instance, there’s a job you’re interested in at an acquaintance’s company, write to ask what s/he thinks of the department, not to look for the hookup. This tack is flattering — after all, who doesn’t like the idea that their perspective might be valuable? — and it puts you in the positive light of a potential protégé or close colleague, someone that your contact may think of (fondly, and maybe even first) should a job prospect arise. This way, if they have a post or person to share with you, they can do so on their own terms. And if all they have to give you is a few words of wisdom, at least they know that’s worthwhile to you, too.
3. Do not attach your resume. And for that matter, don’t attach any other representations of your wonderfulness that are likely to lock up people’s inboxes, even if you’re sure they like you. Not only can it seem presumptuous, it also looks a bit desperate. Even if you’re posting to a group of friends about your job search, it’s much more effective (not to mention safer) to just include a few sentences about what you’re looking for and what you’ve done, rather than giving them your entire work history, which they’re not likely to read anyway. As a rule, re-establish contact first, then ply with documents.
4. Facebook doesn’t change anything. In our age of social networking, it can be tempting to use the relaxed attitude of tools like Facebook to take the work out of networking. It’s so easy now to just “friend” a person you haven’t talked to in years — without so much as a, “Remember me from high school?” — then hit them with the old, “I really love your company, so…” But take it from me, that isn’t going to be received any better by a Facebook friend than it would be by anyone else. Even on the Web, people know when they’re being used, and they don’t like it. So apply the same amount of courtesy and concern there as you would everywhere else.
5. Show a little gratitude. Remember that everyone, from the C-suite all the way down, is under pressure right now. So thank them for their time, and if they make an effort to respond, even if they don’t say much, realize it means something — and say so. Not just because it’s the right thing to do, but because it fosters a continuing relationship. We’re so connected, and it’s so easy to maintain those connections in today’s world, that there really is no excuse not to build and nurture as many substantive relationships as you can. (And just to be clear, by substantive, I don’t mean poking and gifting, but actual communication, like with words.) That may seem like a big investment of time for not very much immediate return — and goodness knows many of us really need the return at the moment — but trust me, you just never know.

So it’s a new year, and in the interest of all of us getting/staying employed in 2009, I thought I’d share some news about a recent beta launch that promises to help. It’s called Gotta Mentor, and yes, it is a social networking tool of sorts. Given my very public paranoia about how hokily-titled networking sites are diluting our real connections, you can imagine my skepticism. But where Facebook and MySpace are more or less for keeping up with friends, and LinkedIn is a sort of professional contacts list, Gotta Mentor is about engaging a small group of individuals who are focused exclusively on assisting you in developing your career, according to president and co-founder Ronald Mitchell.

Technology’s already been at work in the mentoring world, but as any mentee who’s suffered through a chemistry-free mentoring lunch can tell you, it’s mostly been to create huge databases of random facts that are about as good for matching people as personals ads. And that tends to make structured mentoring programs hugely unsatisfying. So it’s no surprise that the question Mitchell gets most is, “Why would people want to mentor?”

“The answer is simple,” he says. “Most people already do mentor. We believe that people want to give guidance and support to others. They just don’t want to give it to everyone. They want to invest their time in people they have an affinity with.” So in addition to facilitating mentoring relationships for people who already know each other, Gotta Mentor’s MentorMatch makes it easy to find a match based on what you already share—whether it’s family, college, a sorority, a sport, ethnicity, gender, employer, or all of the above.

Professionals from finance, consulting, marketing, education and other areas are already signed up, along with students from such schools as Yale, Harvard Business School, and the University of Pennsylvania. (The service is open to people at all levels, though.) And while their common experiences are great for engagement, Gotta Mentor doesn’t rely on that alone. In addition to resources such as personalized career coaching and searchable career development advice, Gotta Mentor formalizes its mentoring relationships: Mentors agree to a timeline, and advisees must share their career goals and expectations just to be connected. “We would rather you engage five people more substantively around your career than connect to 500,” Mitchell says.

To be frank, I’ll have to see it to believe it. And I’d be remiss if I didn’t state the obvious: The best mentors are the people who teach you over a lifetime of talking, thinking, and living, not necessarily the ones who give you a killer online resume review. But that doesn’t mean there isn’t room for Gotta Mentor’s brand of career guidance, too, or that relationships built in this sort of online community can’t translate elsewhere.

And streamlining the less organic parts of the mentoring experience certainly has its appeal, especially considering how embarrassing it can be for all parties concerned when someone levels the dreaded, “Will you be my mentor?” So I’m willing to give Gotta Mentor the benefit of the doubt. Because it just might work — and because I learned my lesson a few years ago: I had a similarly suspicious initial reaction to fellow Gotta Mentor co-founder John Rice’s education nonprofit, Management Leadership for Tomorrow, when I wrote about it in 2006. At first look, MLT — which aimed to get more diverse students into top MBA programs and beyond—seemed like yet another well-intentioned, but far too optimistic organization. But by the time I’d finished meeting some of its obsessed staffers, gushing Fortune 500 sponsors, and actual students who were now headed to Top 10 schools — it was clear Rice had proved me wrong. Just in case he’s done it again, give Gotta Mentor a look — and as always, let us know what you think.

Just when I think the Gen Y conversation’s gone stale, a new theme emerges that proves me wrong, and this year, it was a social one. But perhaps not the one you’d expect: It wasn’t social responsibility, or even social networking, but (our lack of) social connection, and by extension, aptitude. If it seems I’ve been harping on this a bit (witness “Making true connections in a Facebook world”), I have — because this might be the area where we have the most to learn, and the most to lose if we don’t learn it.

What better time to start those lessons, then, than right now, as many of us head home to family and holiday parties galore this December, situations that often traditionally elicit at least as much dread and drinking as goodwill? So this December, I vote we actually (gasp) talk to people, and (double–gasp) mean it. As New Year’s resolutions go, it’s a basic one, I know. But after all my cheerleading and translating for our cohort, I’ve also learned a few things about where we fall down. And making substantive connections, whether they’re on or off the web, is increasingly becoming one of those places, especially if what I’ve been hearing from you all is any indication.

Consider Hannah Seligson’s November New York Times story, “For Help Finding a Job, Friends in Low Places.” Hannah, a Gen Y author I met when I wrote about her book last year, told me I might be the “contrarian” voice in her piece, which explored Yers’ efforts to utilize their peer network — instead of, say, their parents’ friends — to find job opportunities. Hardly in a rush to read my curmudgeonly comments, I waited a while to read the story.

And then an odd thing happened: I started to get e-mails and calls from people (my own younger sister included) thanking me for being honest and realistic about what one Yer might have to offer another, especially over something like Facebook. “It’s very easy to just send out a friend request,” I’d told Hannah, “but when you are looking for jobs, you want to make sure your peer network is comprised of people who can speak to your qualities, not just vouch for you as a friend on Facebook.” It certainly wasn’t revolutionary, but it resonated, likely because — like me — many of you are finding yourselves drawing that new distinction between Facebook friends and real ones, too. And let’s just say Facebook friends don’t always make great references, mentors, or, well, friends.

So in the interest of having real relationships, let’s treat every connection we make from now on as sincerely as possible. And let’s keep the connections we already have from going generic. That friend you only see on IM? Drag him or her out to lunch. If you’re home this break, take the time to catch up with old friends in person, rather than updating them via Facebook status (or relying on that most formidable of networks, the Former PTA Moms Phone Tree).

Or if you run into someone you haven’t seen in a while on Facebook, take the time to write a quick note instead of sending a blank friend request. This makes you a person, instead of a profile your would-be friend has to poke around in till s/he remembers who you are and confirms that you aren’t insane. (And this goes double for people you don’t know, but would like to; they’ll be much more likely to respond to an “I love your work!” than nothing at all.)

Even when it comes to folks who’ve made themselves available as part of your university alumni network or company mentoring program, reach out to them first as an individual and second as an opportunity. And always do it with some humility and gratitude. After all, there’s a huge difference between an e-mail that says, “You’re in a field I love, and I’d really appreciate a bit of advice,” and one that says, “Here are the three jobs I’d like at your company, and my resume’s attached.” (Both of which I’ve gotten, by the way.)

The moral of the story: Use all the tools available to you, but use them to build relationships, not just networks, social or otherwise. A Boomer parent/executive stopped to chat with me recently about the seeming contradiction between Gen Yers’ affinity for technology and our need for interpersonal connection, and as we wrestled with it, he said something that stuck with me: “The technology is actually getting us back to where we used to be.” A few generations ago, one’s hometown alone offered a lifetime’s worth of deep connections. In today’s sprawling, mobile, hyperactive world, not so much. And while technology’s helping us to (re)create some of that community online, we’re still a long way from replicating the lasting bonds that used to form naturally in our neighborhoods and help shape us into the people we were supposed to become.

Good news is, those bonds still do exist in the real world. So, as a present to ourselves and everyone who’ll ever have to know us, let’s go get them back.

We pick up our newspapers v. reality TV debate again with part two of all the Gen Y job-hunter needs to know.

For an equally fun, but quicker, photo-filled version, see here.

SCORE SO FAR: Newspapers 2; Reality TV 1
Lesson 4: It’s all in the Networking

Nadira says:
Reality show contestants may form “alliances,” but when it comes to creating a lasting network, nothing’s better than your local paper. That’s where you’ll find your community’s real luminaries, and potentially amass the tools to connect with them (since they’d probably rather bond over a shared love of Dick Cavett’s blog than an unhealthy obsession with The Hills). But my favorite insight from papers is about the art and luck of networking. Read successful people’s stories and it’s easy to see that most weren’t plotting ascendancy from the womb. They found a passion, made some mistakes, met some people, worked hard, and worked it out. And ultimately, that’s a better way to network than the strategies employed by, say, the social-climbing Real Housewives of New York City.

Jake says:
The “art and luck” hypothesis works, but I can’t believe you threw Dick Cavett and The Hills into the same sentence. Are you writing for Ashton or Demi?! Dictionary.com calls networking a “a supportive system of sharing information and services among individuals and groups having a common interest.” Sounds like the Big Brother House to me. Contestants on these shows have to share knowledge and resources skillfully, and they must be supportive of their peers. But while these relationships dominate, competitors who base alliances on utility alone rarely make the finals; the minute it gets tense, their networks fall apart. I ain’t gonna lie: Reality TV isn’t the forum for studying long-term networks, but it does show the value of true personal connections when you’re trying to build one.

WINNER: Newspapers. Because networks should be built, not brokered under penalty of ejection from the Big Brother house.

Lesson 5: Oh, the Pressure

Jake says:
Newspapers dissect drama while reality shows exploit drama. When it comes to office drama – from interoffice conflict to taking criticism – you might want to act impulsively and incite a brawl like a houseguest on The Real World or The Ultimate Fighter. But resist the urge. You’ll be better served looking at every angle and coming up with a measured response, the way a good newspaper story does. That’s always going to trump the emotionally-charged outbursts of reality TV (assuming you want to keep your job). Where drama’s concerned, what’s good for TV is bad for business.

Nadira says:
I’m all for a measured response, but angry coworkers or critical bosses can be as tough as any ultimate fighter, and chances are a well-written story isn’t going to be much help. But what is reality TV for if not dramatic situations? Like you said, once you’ve played “20 questions designed to dissolve you” with Donald Trump or Project Runway’s Nina Garcia, a plain old evaluation from your boss probably won’t faze you. And, hi, if you want to learn how to handle yourself in the midst of unmanageable chaos, look no further than Supernanny Jo Frost, whose workplace, like so many of ours, features huge crybabies, crazy clients, and all kinds of anger management issues. So if you need is a good lesson in confident, creative conflict-resolution, turn on JoJo. No, I mean it. Seriously.

WINNER: Reality TV. Because you have to see crazy people to believe them.

Lesson 6: Who’s Cool Around the Water-Cooler?

Jake says:
In the words (and spelling) of MC Hammer, “U Can’t Touch This”. The water cooler is an inter-office retreat where the stress and pressure of the day are abandoned in favor of gossip and irreverence. Global conflicts and local crime rates have no place near the cooler — and giggling and snickering do. No wonder reality television reigns supreme. But most of all, the water cooler is about circulation. And the combined daily circulation of USA Today, The New York Times, and The Wall Street Journal is only a fraction of the 30 million people watch every episode of American Idol. If you want to make water cooler friends, Simon Cowell is your best bet.

Nadira says:
This is one place where newspapers simply have to bow to the juggernaut that is reality TV. Because while you may impress a superior or two with your weekend news items, once you’re dealing with people you actually know, they’d probably much rather talk about the latest American Idol or Top Chef than that hot front-page story in the paper that they were too tired to read all weekend. So while you should have a few paper gems in your back pocket, in the unlikely event your CEO drops by the water cooler huddle and doesn’t want to hear your predictions for America’s Next Top Model, I’m probably going to have to defer to Jake on this one…

WINNER: Reality TV. Because 30 million people can’t all be wrong — and even if they are, you want them to like you!

Lesson 7: No Direction, No Hope

Jake says:
(Note: Like Arnold in Terminator 2, I recognize and accept that I am going to get killed in this episode.) The beauty of reality TV is that we get to witness the struggles of young people who are searching for direction. Unlike newsworthy characters in the paper, reality TV characters are not at the top of their professional game. If they were, they wouldn’t have time to flirt with Bret Michaels or kayak around the world on The Amazing Race. (Even the (so-called) celebrities on VH1’s Celeb-reality programming are unsure of their career trajectory.) But we get to learn from and laugh at their mistakes. We learn that it’s okay to be vaguely ambitious. And we learn that it’s not okay to swim naked in a fish tank (on camera) like Isaac did in The Real World: Sydney, as that could affect your chances of landing a job in the future.

Nadira says:
Just watch the Real World Awards Bash ‘08, and it’s clear reality TV can show you which direction not to go. Case in point: your poor, hilarious, aquarium-diving Isaac, who seemed to be only half-joking when he said in his update that he was now living in a friend’s basement, stealing to eat, and grateful to MTV for ruining his life. So please, for the love of all things holy, do not look to reality TV to plan your life. Open instead the pages, be they paper or web, of your favorite newspaper and read it all. Use the real estate listings to plan your future as a homeowner. Transition from college chic to yo-pro appropriate with the style section. Oh, and consider scanning the actual news, since the kind of person you want to become would probably like to know at least as much about American politics as about Celebreality.

WINNER: Newspapers. Because Bret Michaels’ groupies may be relatable, but you should probably be aiming for “respectable.”

FINAL SCORE: Newspapers 4; Reality TV 3

And there you have it, sports fans — the exciting conclusion to The Gig’s first-ever face-off. Those defenders of the written word out there can breathe easy for the time being, as newspapers pulled it out in the end. But we wouldn’t get too comfortable. Reality TV, long maligned as a straight line to procrastination and increased stupidity for young people everywhere, almost squeaked by. And that, combined with that stat from the New Yorker about newspapers going extinct somewhere around 2043 (you laugh, I link), would have me worried, paper-people. But for now, keep reading your Posts, Tribunes, Chronicles, and Times(es). And watching The Hills, of course. Good (job) hunting.

We pick up our newspapers v. reality TV debate again with part two of all the Gen Y job-hunter needs to know.

For an equally fun, but quicker, photo-filled version, see here.

SCORE SO FAR: Newspapers 2; Reality TV 1
Lesson 4: It’s all in the Networking

Nadira says:
Reality show contestants may form “alliances,” but when it comes to creating a lasting network, nothing’s better than your local paper. That’s where you’ll find your community’s real luminaries, and potentially amass the tools to connect with them (since they’d probably rather bond over a shared love of Dick Cavett’s blog than an unhealthy obsession with The Hills). But my favorite insight from papers is about the art and luck of networking. Read successful people’s stories and it’s easy to see that most weren’t plotting ascendancy from the womb. They found a passion, made some mistakes, met some people, worked hard, and worked it out. And ultimately, that’s a better way to network than the strategies employed by, say, the social-climbing Real Housewives of New York City.

Jake says:
The “art and luck” hypothesis works, but I can’t believe you threw Dick Cavett and The Hills into the same sentence. Are you writing for Ashton or Demi?! Dictionary.com calls networking a “a supportive system of sharing information and services among individuals and groups having a common interest.” Sounds like the Big Brother House to me. Contestants on these shows have to share knowledge and resources skillfully, and they must be supportive of their peers. But while these relationships dominate, competitors who base alliances on utility alone rarely make the finals; the minute it gets tense, their networks fall apart. I ain’t gonna lie: Reality TV isn’t the forum for studying long-term networks, but it does show the value of true personal connections when you’re trying to build one.

WINNER: Newspapers. Because networks should be built, not brokered under penalty of ejection from the Big Brother house.

Lesson 5: Oh, the Pressure

Jake says:
Newspapers dissect drama while reality shows exploit drama. When it comes to office drama – from interoffice conflict to taking criticism – you might want to act impulsively and incite a brawl like a houseguest on The Real World or The Ultimate Fighter. But resist the urge. You’ll be better served looking at every angle and coming up with a measured response, the way a good newspaper story does. That’s always going to trump the emotionally-charged outbursts of reality TV (assuming you want to keep your job). Where drama’s concerned, what’s good for TV is bad for business.

Nadira says:
I’m all for a measured response, but angry coworkers or critical bosses can be as tough as any ultimate fighter, and chances are a well-written story isn’t going to be much help. But what is reality TV for if not dramatic situations? Like you said, once you’ve played “20 questions designed to dissolve you” with Donald Trump or Project Runway’s Nina Garcia, a plain old evaluation from your boss probably won’t faze you. And, hi, if you want to learn how to handle yourself in the midst of unmanageable chaos, look no further than Supernanny Jo Frost, whose workplace, like so many of ours, features huge crybabies, crazy clients, and all kinds of anger management issues. So if you need is a good lesson in confident, creative conflict-resolution, turn on JoJo. No, I mean it. Seriously.

WINNER: Reality TV. Because you have to see crazy people to believe them.

Lesson 6: Who’s Cool Around the Water-Cooler?

Jake says:
In the words (and spelling) of MC Hammer, “U Can’t Touch This”. The water cooler is an inter-office retreat where the stress and pressure of the day are abandoned in favor of gossip and irreverence. Global conflicts and local crime rates have no place near the cooler — and giggling and snickering do. No wonder reality television reigns supreme. But most of all, the water cooler is about circulation. And the combined daily circulation of USA Today, The New York Times, and The Wall Street Journal is only a fraction of the 30 million people watch every episode of American Idol. If you want to make water cooler friends, Simon Cowell is your best bet.

Nadira says:
This is one place where newspapers simply have to bow to the juggernaut that is reality TV. Because while you may impress a superior or two with your weekend news items, once you’re dealing with people you actually know, they’d probably much rather talk about the latest American Idol or Top Chef than that hot front-page story in the paper that they were too tired to read all weekend. So while you should have a few paper gems in your back pocket, in the unlikely event your CEO drops by the water cooler huddle and doesn’t want to hear your predictions for America’s Next Top Model, I’m probably going to have to defer to Jake on this one…

WINNER: Reality TV. Because 30 million people can’t all be wrong — and even if they are, you want them to like you!

Lesson 7: No Direction, No Hope

Jake says:
(Note: Like Arnold in Terminator 2, I recognize and accept that I am going to get killed in this episode.) The beauty of reality TV is that we get to witness the struggles of young people who are searching for direction. Unlike newsworthy characters in the paper, reality TV characters are not at the top of their professional game. If they were, they wouldn’t have time to flirt with Bret Michaels or kayak around the world on The Amazing Race. (Even the (so-called) celebrities on VH1’s Celeb-reality programming are unsure of their career trajectory.) But we get to learn from and laugh at their mistakes. We learn that it’s okay to be vaguely ambitious. And we learn that it’s not okay to swim naked in a fish tank (on camera) like Isaac did in The Real World: Sydney, as that could affect your chances of landing a job in the future.

Nadira says:
Just watch the Real World Awards Bash ‘08, and it’s clear reality TV can show you which direction not to go. Case in point: your poor, hilarious, aquarium-diving Isaac, who seemed to be only half-joking when he said in his update that he was now living in a friend’s basement, stealing to eat, and grateful to MTV for ruining his life. So please, for the love of all things holy, do not look to reality TV to plan your life. Open instead the pages, be they paper or web, of your favorite newspaper and read it all. Use the real estate listings to plan your future as a homeowner. Transition from college chic to yo-pro appropriate with the style section. Oh, and consider scanning the actual news, since the kind of person you want to become would probably like to know at least as much about American politics as about Celebreality.

WINNER: Newspapers. Because Bret Michaels’ groupies may be relatable, but you should probably be aiming for “respectable.”

FINAL SCORE: Newspapers 4; Reality TV 3

And there you have it, sports fans — the exciting conclusion to The Gig’s first-ever face-off. Those defenders of the written word out there can breathe easy for the time being, as newspapers pulled it out in the end. But we wouldn’t get too comfortable. Reality TV, long maligned as a straight line to procrastination and increased stupidity for young people everywhere, almost squeaked by. And that, combined with that stat from the New Yorker about newspapers going extinct somewhere around 2043 (you laugh, I link), would have me worried, paper-people. But for now, keep reading your Posts, Tribunes, Chronicles, and Times(es). And watching The Hills, of course. Good (job) hunting.

When I heard about Whoa! My Boss is Naked: A Career Book for People Who Would Never Be Caught Dead Reading a Career Book from a friend, I wasn’t exactly rearing to read it. While we’ve been planning lots more books coverage on The Gig, there are 50 terrible career books like this for each good one, and this one happened to be written by a Stanford classmate, Jake Greene, who, while I didn’t know him personally, was widely held to be a pretty nice guy with good ideas and access to all my personal contact information through the alumni page.

So while I steeled myself for the brush-off I’d inevitably have to give him, I gave it a flip-through. And found chapter titles like, “Get Up, Get Out, and Do Something: Fold up the futon. It’s time to get your hands dirty,” and, “40-Year-Old Q&A: Lessons in BS from Hollywood’s favorite virgin.” Then there was the “Toolish Tendencies Test” in the appendix. And once I was wooed enough to actually read, the winning opening line: “This is not another ‘Corporate Tools for Corporate Tools’ handbook.”

There was something, it seemed, to this Jake Greene guy’s approach. In fact, the 28-year-old marketing consultant was a little unexpected himself. He’s married, wore a suit(!) to meet me, and would rather talk on the real phone than e-mail or text. And he hasn’t always wanted to write a book to share his wisdom. (Hah.) Whoa! grew out of his observations on the road working for a real-estate development startup, a collection of journal entries that eventually started to look like a book.

So to start us off in our ‘08 books conversation, I thought we’d take a more unorthodox approach with this one and have some fun (before getting back to the serious stuff, of course). In Whoa!, Greene argues that pop culture’s a great prep tool for twentysomethings in the job market, especially since we all for the most part grew up on it — Cosby Show, Full House, everything ever aired on MTV. And that’s even more true today, with the rise of reality TV and all its contrived challenges.

So we decided to put some of Jake’s thinking to the test. He and I spent some time watching reality TV and reading major newspapers, then settled in to argue high-school-debate-style about which wins out in the arenas that matter, from initiative to interviewing skills, and pick winners in each. Of course, being that, as writers and Yers, we love both papers and pop culture, we had a hard time picking sides, so we tried to switch it up in each category, to keep it fair and fresh — and allow us to show all our embarrassing knowledge of the highs and lows of modern media. And when we were done, we tallied the score to crown the king of the Newspapers v. Reality TV smack-down.

So what’s better a primer for the Gen Y job-seeker? Supernanny or the New York Times? Read on to find out…

And see a quick, photo-filled version here

Lesson 1: Building a Better Resume

Nadira says:
What better resume-builder is there than the New York Times? There’s the actual careers coverage, of course, but take something like the Vows section. Every Sunday, it forces dozens of couples to distill their lives into a few hundred choice words, a skill we could all use. And what is a newspaper profile but an inside look at what people remember, how they remember it, and the many ways in which it can be spun. Which, after all, is what a good resume is all about. But perhaps the best part of reading a paper is the collected quirkyness of it—a place where politicians and athletes appear alongside Portishead and the Brooklyn Flea Market, a recent Sunday Times. It’s that kind of energy that makes the best resumes, and nothing captures it quite like a good newspaper.

Jake says:
I like your material and memory argument, but the Vows section? Really? Also, if you want to see writers mingle with washed-up band members, watch The Surreal Life. Reality TV shows viewers what can happen if they don’t take their resumes seriously. Every season premiere of The Bachelor/Bachelorette is full of “customer service specialists” (waiters) and “entrepreneurs” (unemployed slackers). These upgrades are easier to spot than Janice Dickinson’s “cosmetic enhancements.” And what about how your prioritize your experience? My sister reminded me that Erik from Survivor is identified as “Ice Cream Scooper.” My guess is Erik — who’s also an an Eastern Michigan University student and athlete — listed his part-time dairy duties a bit too high on his Survivor application.

WINNER: Newspapers. Because we’d rather be worth a Vows column than end up an ice-cream scooper.

Lesson 2: A Little Initiative Goes a Long Way

Nadira says:
It’s not easy to end up on reality TV. Witness the crazy lines of people hoping to be the next American idol, top model, or Real World, um, star. Never mind the ones who do multiple shows. That takes work! But for true reality initiative, look no further than Keeping Up with the Kardashians. Just about every episode has the sisters taking on some new challenge head-on. Like the time brother Rob wouldn’t introduce them to his new girl. Solution? Steal her number from his phone and interrogate her over coffee, of course. Khloe refuses to get a boyfriend? Secretly sign her up for a dating site. Duh! Even 12-year-old Kendall gets in the act. Offered some cash for chores, she contracts the work out to the local dog-walker at sweat-shop rates. Ethically questionable, for sure, but ingenious nonetheless.

Jake says:
Every issue of every newspaper is filled with people showing initiative, whether in business, sports, entertainment, or at the community level. In fact, one would be hard pressed to find stories in the paper in which nobody showed any initiative. Read about that ambition and it just might rub off. Beyond that, it takes initiative on the part of the reporters to track down stories and sources. (Significantly more initiative, I might add, then it takes Flava Flav to read cue cards.) And it takes initiative to report the news in real-time. And to meet deadlines every day in order to produce a respectable product. Stop every once in a while to appreciate the efficiency and perseverance it takes to (in the words of Project Runway’s Tim Gunn) “Make it Work,” and hope that rubs off on you, too.

WINNER: Newspapers. Because you need to learn the right kind of initiative, not the kind that ends in labor abuses.

Lesson 3: The Art of the Interview

Jake says:
Just turn on Bravo. The “face-the-judges” portion of any Project Runway or Top Chef episode provides both effective and tragic strategies for handling tough interview questions. And the people answering aren’t seasoned industry leaders like the experts in the paper. They’re young, inexperienced, and prone to making mistakes we can learn from. The same goes for dating shows. Many writers (myself included) liken the interview process to dating — both involve anticipation, conversation, humiliation, and (if you get lucky) consummation. And that makes dating shows, with their over-the-top characters doing all the wrong things, like instructional videos for interviewing. Great example: I think Daisy from Rock of Love said “like” and “ya know?” at least 50 times during her video testimonials. Yikes.

Nadira says:
Point taken. What can compete with Daisy’s wide eyes and red lips, whatever the heck they’re saying? Still, the one place a newspaper really can help you is in an actual interview. Because I can’t tell you how many recruiters have told me that they’ve been most put off by candidates’ total lack of current events knowledge — in their industry and in general. And sure you could Google that info, but chances are that Google’d take you to a story that somewhere, sometime, came from a newspaper journalist. And no, cable news is not a viable alternative; you do not want to remind your interviewer of a vaguely interested anchor glossing over the meaningful issues and packaging the rest for maximum sensationalist effect. So read, for crying out loud.

WINNER: Reality TV. Because reading can’t make you sweat like Heidi Klum can.

Stay tuned for next week, when we’ll find out if Bret Michaels really can help you plan for the future…

When I heard about Whoa! My Boss is Naked: A Career Book for People Who Would Never Be Caught Dead Reading a Career Book from a friend, I wasn’t exactly rearing to read it. While we’ve been planning lots more books coverage on The Gig, there are 50 terrible career books like this for each good one, and this one happened to be written by a Stanford classmate, Jake Greene, who, while I didn’t know him personally, was widely held to be a pretty nice guy with good ideas and access to all my personal contact information through the alumni page.

So while I steeled myself for the brush-off I’d inevitably have to give him, I gave it a flip-through. And found chapter titles like, “Get Up, Get Out, and Do Something: Fold up the futon. It’s time to get your hands dirty,” and, “40-Year-Old Q&A: Lessons in BS from Hollywood’s favorite virgin.” Then there was the “Toolish Tendencies Test” in the appendix. And once I was wooed enough to actually read, the winning opening line: “This is not another ‘Corporate Tools for Corporate Tools’ handbook.”

There was something, it seemed, to this Jake Greene guy’s approach. In fact, the 28-year-old marketing consultant was a little unexpected himself. He’s married, wore a suit(!) to meet me, and would rather talk on the real phone than e-mail or text. And he hasn’t always wanted to write a book to share his wisdom. (Hah.) Whoa! grew out of his observations on the road working for a real-estate development startup, a collection of journal entries that eventually started to look like a book.

So to start us off in our ‘08 books conversation, I thought we’d take a more unorthodox approach with this one and have some fun (before getting back to the serious stuff, of course). In Whoa!, Greene argues that pop culture’s a great prep tool for twentysomethings in the job market, especially since we all for the most part grew up on it — Cosby Show, Full House, everything ever aired on MTV. And that’s even more true today, with the rise of reality TV and all its contrived challenges.

So we decided to put some of Jake’s thinking to the test. He and I spent some time watching reality TV and reading major newspapers, then settled in to argue high-school-debate-style about which wins out in the arenas that matter, from initiative to interviewing skills, and pick winners in each. Of course, being that, as writers and Yers, we love both papers and pop culture, we had a hard time picking sides, so we tried to switch it up in each category, to keep it fair and fresh — and allow us to show all our embarrassing knowledge of the highs and lows of modern media. And when we were done, we tallied the score to crown the king of the Newspapers v. Reality TV smack-down.

So what’s better a primer for the Gen Y job-seeker? Supernanny or the New York Times? Read on to find out…

And see a quick, photo-filled version here

Lesson 1: Building a Better Resume

Nadira says:
What better resume-builder is there than the New York Times? There’s the actual careers coverage, of course, but take something like the Vows section. Every Sunday, it forces dozens of couples to distill their lives into a few hundred choice words, a skill we could all use. And what is a newspaper profile but an inside look at what people remember, how they remember it, and the many ways in which it can be spun. Which, after all, is what a good resume is all about. But perhaps the best part of reading a paper is the collected quirkyness of it—a place where politicians and athletes appear alongside Portishead and the Brooklyn Flea Market, a recent Sunday Times. It’s that kind of energy that makes the best resumes, and nothing captures it quite like a good newspaper.

Jake says:
I like your material and memory argument, but the Vows section? Really? Also, if you want to see writers mingle with washed-up band members, watch The Surreal Life. Reality TV shows viewers what can happen if they don’t take their resumes seriously. Every season premiere of The Bachelor/Bachelorette is full of “customer service specialists” (waiters) and “entrepreneurs” (unemployed slackers). These upgrades are easier to spot than Janice Dickinson’s “cosmetic enhancements.” And what about how your prioritize your experience? My sister reminded me that Erik from Survivor is identified as “Ice Cream Scooper.” My guess is Erik — who’s also an an Eastern Michigan University student and athlete — listed his part-time dairy duties a bit too high on his Survivor application.

WINNER: Newspapers. Because we’d rather be worth a Vows column than end up an ice-cream scooper.

Lesson 2: A Little Initiative Goes a Long Way

Nadira says:
It’s not easy to end up on reality TV. Witness the crazy lines of people hoping to be the next American idol, top model, or Real World, um, star. Never mind the ones who do multiple shows. That takes work! But for true reality initiative, look no further than Keeping Up with the Kardashians. Just about every episode has the sisters taking on some new challenge head-on. Like the time brother Rob wouldn’t introduce them to his new girl. Solution? Steal her number from his phone and interrogate her over coffee, of course. Khloe refuses to get a boyfriend? Secretly sign her up for a dating site. Duh! Even 12-year-old Kendall gets in the act. Offered some cash for chores, she contracts the work out to the local dog-walker at sweat-shop rates. Ethically questionable, for sure, but ingenious nonetheless.

Jake says:
Every issue of every newspaper is filled with people showing initiative, whether in business, sports, entertainment, or at the community level. In fact, one would be hard pressed to find stories in the paper in which nobody showed any initiative. Read about that ambition and it just might rub off. Beyond that, it takes initiative on the part of the reporters to track down stories and sources. (Significantly more initiative, I might add, then it takes Flava Flav to read cue cards.) And it takes initiative to report the news in real-time. And to meet deadlines every day in order to produce a respectable product. Stop every once in a while to appreciate the efficiency and perseverance it takes to (in the words of Project Runway’s Tim Gunn) “Make it Work,” and hope that rubs off on you, too.

WINNER: Newspapers. Because you need to learn the right kind of initiative, not the kind that ends in labor abuses.

Lesson 3: The Art of the Interview

Jake says:
Just turn on Bravo. The “face-the-judges” portion of any Project Runway or Top Chef episode provides both effective and tragic strategies for handling tough interview questions. And the people answering aren’t seasoned industry leaders like the experts in the paper. They’re young, inexperienced, and prone to making mistakes we can learn from. The same goes for dating shows. Many writers (myself included) liken the interview process to dating — both involve anticipation, conversation, humiliation, and (if you get lucky) consummation. And that makes dating shows, with their over-the-top characters doing all the wrong things, like instructional videos for interviewing. Great example: I think Daisy from Rock of Love said “like” and “ya know?” at least 50 times during her video testimonials. Yikes.

Nadira says:
Point taken. What can compete with Daisy’s wide eyes and red lips, whatever the heck they’re saying? Still, the one place a newspaper really can help you is in an actual interview. Because I can’t tell you how many recruiters have told me that they’ve been most put off by candidates’ total lack of current events knowledge — in their industry and in general. And sure you could Google that info, but chances are that Google’d take you to a story that somewhere, sometime, came from a newspaper journalist. And no, cable news is not a viable alternative; you do not want to remind your interviewer of a vaguely interested anchor glossing over the meaningful issues and packaging the rest for maximum sensationalist effect. So read, for crying out loud.

WINNER: Reality TV. Because reading can’t make you sweat like Heidi Klum can.

Stay tuned for next week, when we’ll find out if Bret Michaels really can help you plan for the future…

We’re going to be talking compensation for the next few days since this is the time many of us start to think about ‘08  raises — and, more importantly, how to ask for them. To begin, check out our new video, “Asking for your first raise.” (And before anyone says a word, I was channeling my inner librarian that day ;o).

Speaking of video, I  spent some time at a company event the other day where it seemed like everyone had watched our little off-the-cuff holiday party piece. And aside from the good-natured teasing, quite a few people asked if office holiday parties were really the right place to talk about work. I must confess that this made me smile; all anybody ever wants to talk about at these things is work. (Unless of course, they’re sauced, which is an entirely different problem.) So why not make it constructive, instead of the venting session that it usually turns out to be?

And let’s be clear, I’m not suggesting anyone accost the boss in the bathroom with a five-year plan and compensation demands. Only that, given that you’ll be spending a few hours at a work event with coworkers who will inevitably bring up work anyway, it might not be such a bad idea to have a few casual agenda items of your own.

As many an executive can attest, more real work — of the relationship-building, decision-making kind — gets done after-hours than in the office. And the holiday party is no different. At the very least, this way you’re far less likely to end up like some of the people in this recent MSNBC story, “Holiday parties hold peril for unwary workers.” Enough said.

A few more festive words from expert Mary Crane, who helped us with “Surviving the holiday party” last week. This time, she weighs in with everything else you’ll need to know to make a good showing this season. Enjoy, and have a good weekend!

• Holiday cards. These are a great way to reconnect with friends and contacts, and they can be particularly useful for business. “Start a holiday card list right now and commit to adding names to it throughout next year,” says Crane. “Eventually, this list may become the basis for your own professional network.” Some offices provide cards for you to send to friends and contacts, and even if yours doesn’t, consider investing in some for those relationships you’d like to give special attention. And speaking of special attention, make an effort to hand sign each and every holiday card that you send, personalizing where possible. Even a simple signoff — “Wishing you the happiest holiday,” for example — communicates that you’re personally interested in the recipient, Crane says, and that goes a long way in differentiating your greeting from the standard corporate fare many people are used to receiving. As for those of you who like to send out holiday newsletters and TMI-laced photocards to your entire contact list, get a life. (That’s from me, not Crane, who is far to nice to be that blunt!) No one will think better of you after seeing you kissing little Rover.
• Holiday gifts. For those of us who’ve made friends at work or have strong relationships with a superior or two, a few holiday gifts may be in order. But before you do any buying, Crane recommends checking your company’s policy to make sure that gift-giving is allowed and to find out if there are any limits on gift values. Once you’ve got all that down, put together a list of gift-getters and go shopping. But don’t go overboard. While Crane says an attractive scarf or tie, scented candle, or candy dish can demonstrate your good taste, clothes and cologne will do the opposite. Avoid anything too personal or, worse yet, kitschy. And don’t forget the people in your office’s copy center, mailroom, tech center, and library: “A tray of cookies or a bin of popcorn helps show how much you appreciate the services these people provide in supporting you and your work.”

• Holiday tipping. If you’re new to the real world (or a real-world salary), it’s easy to overlook the importance of tipping the people who’ve made your life livable all year. If you’ve moved into your first condo, Crane says, plan to tip the building supervisor ($20-$200) and the doorman ($10-$100). And with any luck, you’ve also established yourself as a regular diner at several restaurants for business and pleasure. Obviously, this has its benefits — immediate seating, special attention, and the like. So Crane says to “make sure you recognize the special services of the maitre d’, bartender and wait staff with tips ranging between $50 and $100.” They’ll be sure to keep you looking like a star when you arrive with your next important client or date. (And no worries if none of this applies to you yet; there’s plenty of time to get there!)

So I see no one wants to take the plunge commenting on parents, so while you all ponder that, check out our latest bit of Gig-related video. This one’s on holiday parties, growing out of last week’s post on surviving these affairs.

And actually, since writing that piece, my neighbor has clued me in to another important aspect of navigating the holiday party scene: height. Apparently — and being a tallish person who lives in heels, I hadn’t given this much thought before — people who skew a bit shorter can have a hard time picking their way through the forest of colleagues. So if that’s you, anticipate it — if you can, wear heels, and if not, stake out a vantage point on higher ground. (Laugh if you want, but we talk real, practical issues here!)

As for video itself, it’s been a fun and functional addition to what we do here, and I’m glad to hear that some of you are liking it. I must confess that, being the reclusive writer-type at heart (no, really), it was already a little strange to have not just the formal, feature-length, agonized-over-for-weeks words out there, but also all the informal — sometimes flip, angry, unfair or downright dumb — words I’ve been inspired to blog floating around the universe, too. Add television and video to that, and one can begin to feel, as a Columbia University Graduate School of Journalism student put it to me recently, “more like a marketer than a writer.”

Of course, writing’s not worth much if no one ever reads it, so maybe this is the direction things have to go and we just have to get used to it. Thoughts? Will you be less likely to snuggle up to that New Yorker or Harper’s if the superstar septuagenarians aren’t keeping vlogs for your viewing pleasure? Or will you end up respecting the rest of us — those of us who do vlog and the like — a little less?