Bob Dole

Can Big Business learn to live with Newt Gingrich? (Fortune, 1995)

January 22, 2012: 9:30 AM ET
Editor's note: Every Sunday, Fortune publishes a favorite story from our magazine archives. This week, we turn to a September 1995 item on former Speaker of the House and Republican presidential hopeful Newt Gingrich, whose campaign staged a comeback with a victory in South Carolina's GOP primary race on Saturday.

The leaders of corporate America have never been his biggest fans. But while they still don't want him in the White House, they love the way he runs Congress.

By Ann Reilly Dowd with Madeline Jaynes

FORTUNE -- When Newt Gingrich and his Republican revolutionaries seized control of Congress last fall, delight in many corner offices that Washington might finally move to cut federal spending and roll back noxious regulations was dampened by doubts about whether the new Speaker was up to his responsibilities. Indeed, for most of Gingrich's career, his relations with the men who run America's largest corporations have generally ranged from distant to frosty. To him, the big-business crowd, while sympathetic to his aims, have been too stodgy, too timid, too compromise-prone, and--worst of all--too willing to donate PAC money to the powerful Democratic barons on Capitol Hill. To them, Gingrich has been an intriguing but unnerving upstart: too radical, too quick to shoot from the lip, too self-consciously intellectual--in short, just too weird.

So where do things stand now? Fortune's latest exclusive poll of the heads of America's largest corporations provides the answer: Nine months into the new regime, big business finds itself living happily--though still warily--with Newt. In an August survey of Fortune 1,000 CEOs conducted by the opinion research firm of Clark Martire & Bartolomeo, 93% of 201 respondents voiced approval of Gingrich's performance as Speaker. Most striking, 49% of top executives rose up on their wingtips and said they "approved strongly." By contrast, just 31% of voters--and only 53% of Republicans--in a recent CNN/USA Today Gallup poll held a "favorable" opinion of Gingrich. Insists Kenneth Duberstein, who served as chief of staff in the Reagan White House and now advises a number of major companies: "Corporate America has gone ga-ga over Newt."

Some surely have. Listen to John Snow, chairman of CSX Corp. (CSX) and current head of the Business Roundtable, who exults: "Newt Gingrich offers America a historic opportunity to change the direction of government, to move on a truly pro-growth path. He's a visionary, a strategist, a tactician, a revolutionary--and may go down in history as the most important person in modern times."

See also: Gingrich's private equity past

But other findings in Fortune's poll suggest reasons why relations between big business and Gingrich could yet turn sour. Example: While CEOs like the way Newt is running Capitol Hill, they don't at all like the notion of his running for the White House. Only 13% believe he should enter the presidential race, vs. 29% who think General Colin Powell ought to join the fray. (And this, mind you, is among a crowd whose political affiliation breaks down as follows--72% Republican, 19% independent, and just 7% Democrat.)

Instead, America's top executives would much prefer to see as President the man once famously dismissed by Gingrich as "the tax collector for the welfare state," Senator Bob Dole of Kansas. Among all current and possible contenders, Dole was picked by 38% of CEOs, followed by Powell with 12% and California governor Pete Wilson with 10%. Where's Newt? Way back in the pack at 5%, barely ahead of Texas Senator Phil Gramm, and tied with those who favor giving Bill Clinton a second chance or taking a flier on former Tennessee governor Lamar Alexander. More

Search This Column
View all entries from this: Week, Month
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.