With a revised look and feel, the handsome 2011 Dodge Durango could be the harbinger of a very big year for Dodge, and for Chrysler CEO Sergio Marchionne.
For the past 18 months, CEO Sergio Marchionne has been holding Chrysler together with spit, baling wire, and a lot of airy promises about the future while he hurries through a reworking of the product line.
This month, the promises begin to be replaced by deeds, and the early results are giving pause to doubters of Marchionne's ability to deliver on his promises. In particular, the all-new Dodge Durango could be the harbinger of a very big year for Dodge.
That will surprise a lot of people. Shortly after taking over Chrysler in June 2009, Marchionne made his most controversial move by stripping Dodge of its most iconic model, the Ram pickup truck, and splitting it off as a brand of its own. Shrunken to four passenger car models, two crossovers, and the Grand Caravan minivan, Dodge now looked like a shadow of its former self.
Despite the radical surgery, Dodge sales have held up surprisingly well in 2010, up 23% for the first 10 months. And that's just the beginning. Now Marchionne is restocking the shelves at Dodge with a vengeance. Six all-new or significantly revised models are coming for the 2011 model year. More
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