Who stands to profit most from this year's biggest BCS bowl game? We followed the money to come up with solid estimates on who makes what.
By Daniel Roberts, Graphic by Infomen
Each winter the BCS (Bowl Championship Series) gives football fans five big bowls -- Fiesta, Orange, Rose, Sugar, and the Tostitos BCS National Championship. But it's that champion-chip, held this year on Jan. 10 in Glendale, Ariz., that's the big cash cow. The various parties that profit the most aren't talking much, but Fortune followed the money, speaking to administrators, analysts, economists, and execs to come up with solid estimates on who makes what.
Robert Kraft has turned New England into a football juggernaut. Now all he has to do is save the NFL.
By William D. Cohan, contributor
Neither fate nor the collective bargaining gods could have timed it better. Three days before the start of the NFL season this year, on a sunny Thursday morning at 6:34, Patriots star quarterback Tom Brady was cruising in his black Audi down Gloucester Avenue in Boston's Back MORENov 3, 2010 3:00 AM ET
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