Honda

Mountain Dew and Mad Men: The stories behind the pitches

September 22, 2010: 12:24 PM ET

This season seems to be more about Don Draper's neuroses than his advertising pitches, but a few of his agency's clients came to the AMC drama with their own interesting stories.Mad Men products

by Alex Konrad, contributor

Two weeks into this season of Mad Men, we updated you on the products featured in the show with Mad Men: Fictional pitches, real ads. With Jantzen and Pond's Cold Cream both making memorable debuts, we anticipated a lineup of products exceeding the previous seasons (for their recap, see: Mad Men is back, and so is product placement).

A few weeks later, it's time to sift through the show's darker new plotlines and find the corporate gems.

Episode 4: Pond's, Clearasil, Vicks

The third episode was memorable for everything but products. Episode four, thankfully, brings us more product sport. Pond's, a Unilever (UL) product, features prominently, as its representatives demand that Sterling Cooper Draper Pryce drop Clearasil as a client due to conflict-of-interest. Clearasil, owned by Vicks Chemical, is the account of Pete's father-in-law Tom, so the conflict hits close to home. Pete parlays the Pond's play into expansion into the entire Vicks account. More

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